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Toyota has a reputation for making reliable cars at affordable prices. This has earned them a legion of loyal fans.
However, there is one problem. The brand also has a reputation for producing ugly vehicles.
But why are so many of their cars unattractive?
When a new Toyota is being created, the company is more focused on how functional and practical it is. Reliability is the key selling point of their vehicles. Because of this, creating a visually pleasing design can sometimes be overlooked.
Obviously, beauty is in the eye of the beholder. However, the consensus is that the design team at Toyota has a few issues.
They are often slow to change with the other modern cars and so even their latest models can look dated even when brand new. However, there is actually a good reason for the lack of changes in design.
They focus on reliability and build quality rather than the latest design styles.
Keep reading to learn some of the reasons why this might be the case.
Toyota’s Design Principles
Much of the way the car looks and drives is based on what the company was focusing on when designing it. Traditionally, the way the car looks was less of a priority for Toyota than the way that it drives.
To understand this, we have to go back in history a little bit. Previously, Italian and American brands dominated the market.
They attracted drivers because of their sleek designs.
But these models were often unreliable. That created a market opportunity for the Japanese manufacturers of Toyotas. They wanted to make an everyday car that would last for a long time.
Because of their reliability, people started to switch to Toyota.
This attitude continues today. If people are looking for a flashy sports car, they will turn to brands like Lamborghini and Porsche. But if they want to get an everyday driver, they want the reliability of a Toyota.
As long as they can deliver a durable car, the exterior will become less important.
Lexus’s Grill Problems
Another issue that might contribute to the design problem at Toyota is their connection to Lexus. This is the more luxurious brand, selling at a higher price point.
However, they have also attracted criticism for aspects of their designs. More specifically, the large grill.
This has become a core part of Lexus’s brand, featuring prominently in several cars. However, it has started to make its way into Toyotas.
This grill has proved to be divisive. Some people love the approach. Others don’t.
The Lexus general manager has stated that he has had 45-minute conversations with customers who were complaining about the grill.
Despite their dissatisfaction, this has become a core part of the Lexus brand. Because of this, the company isn’t going to change it.
What is the Ugliest Toyota Car?
Like most car manufacturers, Toyota has made a lot of cars over the years. These haven’t always been the most stylish options available.
Some of the most notoriously ugly designs include:
- CX-80. This 1976 design was trying to appear futuristic but failed badly. The headlights came out of the middle of the hood! Continuing the bizarre decisions are the angled designs and bright yellow color. Thankfully, Toyota saw the error of its ways and this car never made it into production.
- Mega Cruiser. This was designed in 1995, as the company’s version of the Humvee. The design makes it look big and boxy. As you would expect, it didn’t sell very well and was quickly discontinued.
- Mirai. This is one of the most recent design failures, coming out in 2016. It is another attempt to create a futuristic appearance. But there were several problems. It had small headlights, but a massive grill, making it look like it’s peering at the road. The backlights also had an odd angle, so it looks like it comes from a dodgy sci-fi movie.
- Pod. This is another concept car, developed with Sony in 2001. It’s aptly named because it looks like a pod on wheels. But the reason that it’s on this list is that it has one of the most bizarre functions in car history. It has a tail, which wags when the car is happy.
- Prius. This is one of the most popular options on this list. The front end is very angular, with many people comparing the front of the car to a piranha.
Toyotas Are Boring By Design
A lot of money is spent on designing a car. After all, you want to make something that people will be excited to drive. This is no different with Toyota.
Because of this, it’s worth thinking about what their designs are trying to convey. Some, like the Prius, are designed to look futuristic, to show off their hybrid technology.
But, in most Toyotas, there is something dull about the design. Some have suggested that this could be part of their design. A slightly boring design reinforces the idea that it will be dependable.
Toyota Designs Are Improving
So far, we’ve poked fun at Toyota’s design choices. While their car designs might not be the most exciting, there are a lot of people who are happy to drive Toyotas.
After all, they are packed with useful technology and features. Plus, they come at an affordable price.
There are also a few Toyota cars that look great. These include:
- 86. This is Toyota’s attempt to make a sports car. Because of this, it has the sleek, exciting design that you would expect from that type of vehicle. Plus, it comes with plenty of useful features and doesn’t break the bank.
- FT1. This is currently just a prototype that has come to a few car shows. It is one of the most beautiful cars that the company has ever designed. Once again, it’s tackling the sports car market, built for the race track. But if it ever does make it to market, it won’t be as affordable as the other products in the Toyota range.
- Supra. This is another sports car, currently on sale. These are built for speed and look at home on the track. But they are pretty cool on the street as well. For now, though, supply is limited.
How stylish or ugly Toyotas are is subjective. Some people love the design of the Prius. Others think they are hideous.
If you drive your Toyota, and love the way it looks, that’s great. But for those who can’t stand their looks, it can help to consider the rationale behind the way the cars are designed.
They are built for practicality, rather than to be stylish. It’s unlikely that this will change. For better or worse, the look of their cars has become synonymous with their brand.